Just a quick note to say THANK YOU for your great article on "How to be a successful wine rep" I am currently interviewing for a off-premise sales position with a Wine & Sprits distributor here in the Milwaukee WI area and in doing my research on the industry I ran across your article. Having never sold wine before it was a big help. A lot of what you talk about seems to be common sense when it comes to sales. Now that I have your insight/perspective, I'm really excited about my final interview this Thursday. Thanks again.
can't tell you how much I enjoyed your article. It was the punch line to a
stressful day! I was actually searching for information about a new career,
perhaps in the wine industry...after fifteen years of teaching I am ready for a
change. We attended a friends Louisiana version of a New England crab boil (much
spicier!) and the "chef" is a wholesale distributor. His job sounds
interesting but Texas has such quirky Blue Laws I'm not sure where they fall in
the market. Thanks for the plethora of information, I love your humor!
I truly enjoyed your article How to be a Wine Sales Rep. After a career is sales and mgmt in the energy industry, and a brief sabbatical, Im turning my attention toward the wine industry. Ive been passionate about wine for decades and am inclined toward melding my sales expertise and love of vino together in a second career. Brokering/retail seem like a natural to me. Im happily rooted in San Diego. Any advice that you care to offer would be most appreciated.
I own a specialist wine retailer in Melbourne (www.cloudwine.com.au) and was recently alerted to your musings re: wholesale wine sales. It is without doubt one of the funniest (and horribly accurate) reflections of the industry I have ever read. Many thanks for the trouble you have gone to.
I have a background in investment banking where a high level of professionalism is demanded at all times, and unfortunately this experience has poorly prepared me for the wide array for pathetic service levels and less than transparent sales techniques that plague the 'trade' scene in Australia. Every single scenario you have covered occurs on a frequent basis, although I did note the absence of the 'ol call centre marketing trick that goes a little like this:
Call centre: "Hi I'm wondering if you stock wine x? I've been looking for it everywhere and would love to buy a case from your store. Would you be able to order it in for me?"
Cloudwine: "sure - can you give me a credit card details to secure a deposit?"
Call Centre: "oh, er, I'll come in next week. Gotta go. Thanks"
It's a shame I could hear the guy next to her battering a fellow retailer with the same query!
cheers and thanks.
Wow! What an interesting article. I begin my new job tomorrow as a Wine/Liquor/Beer sales rep for a large distributor here in Georgia. I have been the "buyer" for two years at a prominent restaurant and am now switching sides. I really appreciate your article and am going to email it to my new boss shortly. My only complaint is that it is rather long and my wife is yelling at me to get ready. I plan to print out this article and compose a small outline for which to carry in my portfolio of things to carry.
Thanks for the information!
Once again I have enjoyed a visit to your website!
I really like the "how to be a wine rep" article---
I think i'll use it with new members of our team, if you
By way of introduction, I'm one of three principals at Murphy Goode Winery, my wine background first being in retail and then for many years in the wholesale wine business. When I first became aware of your series of articles, my first reaction was that I could have been the one to write them.
As a consequence of wholesale consolidation, the level of professionalism and training in the wine and spirit industry is, in my opinion, the biggest deterrent for those of us trying to build brands with wineries the size of Murphy Goode. Upon reading your comments, I immediately sent copies to all of my salespeople and to several distributors around the country and many constructive conversations have followed.
It was my intention to contact you at that time to thank you for addressing the business of selling wine in such a conversational and understandable manner. Sorry I'm late but thank you.
You must have been a sales Rep. at one time in your career. You sure have a barrel load of good info. One thing is you Know far more then any of the Calif. sales Reps that call in your area. Gallo should hire you for training seminars. A lot of sales people are in it for just a job, easy money and have no passion or interest at all. After all if you have such a passion as you do for your business, you soon learn there is something out there that pays and has more rewards then being a Rep.
I read with great interest the article you published on your website about selling wine. I am both a career consultant and a wine lover who has helped people from time to time transition their careers.
My current client is a little closer to me...it's my 25 year old son. He has spent time working at a winery and would love to get into the sales side of the business. Given your knowledge, I was wondering if you knew any distributor contacts that might be looking for someone in the greater San Diego area. At least someone that might be a good referral source. He has many of the qualities you speak of in the article.
If you happen to think of anyone that might be appropriate, be they people publications, or anything related, it would be very much appreciated.
Thanks for the help.
It's great information.
How do you see the state of being a wine sales rep now in 2010. Given the economy. What are you seeing out there.
Appreciate your thoughts.
I am a new rep, and am learning to sell wine to Wine shops,
Restaurants, and Grocery Stores….
Thank-you for the great advice. It is very helpful for a
new rep, and maybe something some experienced reps should read…
several weeks of research on becoming a sales wine rep I finally came across
your article, "How To Be A Wine Sales Rep". I must say I was very
inspired by what you've written, the whole article flowed very nicely and you
tackled a lot of questions that I had about the wine sales industry. It's funny
to see that there are so many bad sales reps in the business and that many of
them don't even take the time out to sample the product in which they are
I have been in sales and marketing for the last 10 years and love the challenge of making a sale. However, some of the products and companies that I've worked for have not always been the right niche for my likings. I enjoy selling tangible products that customers can touch (see, taste, hear and smell) and instantly make a decision based on whether or not they like what's in front of them.
I am a huge wine connoisseur and would love nothing more than to begin a new career path in the wine industry. I have applied to over 40 different wineries and distributors (sales/marketing positions) but all of them seem to require a profound history of working in the wine business (5+ years). I unfortunately do not have the background in selling wines but I have been very successful in my previous sales positions.
am currently looking to relocate out of Southern California and could use a
little bit of direction. I will be visiting Sonoma in 3 weeks and would love
I read with interest, amusement, and enthusiasm your article on ":How to be a Wine Sales Rep". I am a rep, and although I live and work in Florida, I would love being in your territory. I would enjoy visiting your shop.
Thanks for the article. I am a dedicated wine consumer as well as a wine seller. And I am fairly successful. But I learned more about my business from your writings.
I just read your web page on how to be a wine sale rep, absolutely awesome! I am heading off to Singapore to represent some Portuguese vineyards and this page is priceless!
Thank you for posting and sharing the article "how to be a wine sales
rep". It's a big help for us in checking and improving ourselves. Your
article does not only apply in selling wines but also in selling our other
products. The simplicity and straight-to-the-point article of yours is easy to
understand as 1,2,3 but very essential. We appreciate it very much.
Thank you for posting and sharing the article "how to be a wine sales rep". It's a big help for us in checking and improving ourselves. Your article does not only apply in selling wines but also in selling our other products. The simplicity and straight-to-the-point article of yours is easy to understand as 1,2,3 but very essential. We appreciate it very much.
I read your post on how to be a wine sales rep and must say that I thoroughly
enjoyed it. Although so much of it is common sense we all need to be reminded
sometimes of what the guy on the other side of the order pad thinks and expects.
As a salesperson I have, over the years, been subjected to all kinds
of sales seminars, read numerous books, and read hundreds if not thousands of
articles about all kinds of slick 'sales techniques.' But what your post points
out is that showing up, using basic sales skills, having product knowledge, and
following through gains you loyal customers.
I read your post on how to be a wine sales rep and must say that I thoroughly enjoyed it. Although so much of it is common sense we all need to be reminded sometimes of what the guy on the other side of the order pad thinks and expects. As a salesperson I have, over the years, been subjected to all kinds of sales seminars, read numerous books, and read hundreds if not thousands of articles about all kinds of slick 'sales techniques.' But what your post points out is that showing up, using basic sales skills, having product knowledge, and following through gains you loyal customers.
I read your entire lengthy article, and the last few lines
definitely helped to bring it all together. You do seem to vent quite a
bit but you do so to educate us wine sales reps so that we can be better.
I would like to point out when you mentioned a rep would be upset over driving
30 to 60 minutes for the buyer to be AWOL… I’ve driven 3 hours each way for
a buyer to be AWOL and a few other times driven about 3 hours for the buyer to
say “I wasn’t planning on buying anything when you called to set up this
appointment. I can’t bring anything new this month anyway. Thanks for
stopping and I’ll keep you in mind.”
Another time, I had a sales call 2 hours away and the wife
of the owner (who often does the ordering) enjoyed my wines but wanted her
husband to approve of a new product and so I followed up the next day. She
asked me to call in a few weeks and so I did just to be asked to wait a month or
so and call back. This repeated several times when just the other day (now
almost a year later) I went to visit with her husband who also enjoyed my
products but he refused to bring something in that his customer didn’t
specifically request. So another 2 hour trip wasted. I have followed
up, and will continue to do so.
I already do about 90% of the things your article says to
do, and I don’t do about 95% of the things your article says not to do.
Hopefully improving this 15% will increase my sales at least that much!
Thanks so much for publishing, and keeping your article so up to date.
Here's a negative response:
I came across your article as I
was searching on how to become a Wine Distributor. I live in Southwest Michigan,
where the wine industry is flourishing in hard times. I have worked at two local
wineries and have found a love and passion for wine. I just graduated from
college, worked at a boring call center, and have quit that job to pursue a
career in this industry. Anyone who works in the wine industry in Michigan has
to have a passion for it because they have all started wineries, not to make
money, but because there is something special about wine. It brings people
together, whether it be the wine festivals, or a day for girlfriends to get
I actually did share this
individual's response with some people.
Bob Sawicki passed your "How to Sell Wine" critic's comments to me. I enjoyed reading your web site and I can't help but contribute a few thoughts.
Even now, 20
years since retailing (Wine & Cheese Center; Crane & Kelley: Union
Street and Oakville Grocery, San Francisco), I
still have the odd salesman berate me for being such a
Mr. McCarthy seems to be offended that you want to taste a wine before buying it. What a joke! Does he expect you to buy off of the winery's frippery, or perhaps you should go by whatever ratings you're presented.
It was actually your comments about ratings that inspired me to write. Frustrating for you, yes, but can you imagine how it is from the supplier side? I hate ratings! There are retailers that want to know nothing but ratings. I make a point of not knowing the ratings. Fortunately, I usually suppress my desire to shout: ISN'T THAT YOUR JOB? AREN'T YOU SUPPOSED TO CHOOSE THE WINES THAT ARE BEST FOR YOUR CUSTOMERS? AREN'T YOU SUPPOSED TO HAVE SOME VALUE ADDED?
At my prior job, I once received a call from a sales representative in the D. C. area. He was all excited to tell me that he was now able to make a placement at that difficult prestigious restaurant. The one that would only buy wines with 90+ ratings from the Wine Spectator. Now they'll buy, now that we picked up a 94 from Parker. The salesman was a bit taken back from my response, which was to tell him that we will sell to them only if there is wine left after orders from prior customers were filled.
You and I remember the days before ratings. I believe we have such reliance on these numbers because, in post fair trade days, people could not get decent information and recommendations from Liquor Barn and later Costco and the like. It's a shame because I always felt that an important part of the pleasure of wine should be in the purchase...the discussion, the anticipation of matching a wine with a fine meal.
We are getting to the point...but we're not there yet.
Back in my retail days, I would use my "toupee analogy" with new employees. One of my pet peeves was a wine guy asking: "how much do you want to spend?" I would say: 'Look, imagine that you suddenly need a toupee. You have some trepidation as you know nothing of toupees. How do they stay on? Will people be able to tell?, etc. You walk into the toupee store. "I need a toupee" you say. The clerk responds: "How much do you want to spend?" That is not what you want to hear. You want to hear: "I am going to make you look great!".'
'Our customers are to wine as you are to toupees. Sometimes we get so involved in wine that we forget how confusing and intimidating it is for the average buyer.'
'Then you find out that there is a publication that can help: The Toupee Spectator...and they have ratings, and best buys, and new releases of toupees. "Wow", you say, "I'm going to get this 92 rated toupee".
Wine is so much a part of our lives, that we sometimes fail to remember that, for most people, wine is still a foreign language. Perhaps people rely on these ratings because we, as an industry, have not provided our clientele with a sense of ease in buying wine. We need to provide a comfort level where folks feel that a conversation with a person whose livelihood is on the line will yield a better experience than writing down ratings created by a faceless person from a magazine or newsletter. That is our challenge.
David W. Crane
Assistant National Sales Manager
Kenwood Vineyards-Valley of the
Moon Winery-Lake Sonoma Winery.
I read your email to Gerald Weisl of Weimax Wines & Spirits. However entertaining it is, it is a bit misguided. I wanted to bring a few facts to light that will hopefully give you some insight.
I call on Gerald for one of the larger distributors
This is a time in the wine industry when enormous international companies are swallowing up many smaller independent wine companies, resulting in an enormous sea of uninteresting, mass-produced wine products. Many of my friends ask me for wine advice when considering purchases. I advise them, and always send them to a knowledgeable small retailer in their area. I am a proponent of the small local retailer; the small merchants were, and should continue to be, the backbone of this industry, along with larger venues, of course, as well as restaurants (where you will not likely get any information on the wine you are purchasing).
Many of my close friends are turning to CostCo, Cost Plus and other large chain venues for their wine purchases. It will be a sad day when these are the only choices available for our wine purchases. Our tastes in wine will be as monochromatic as our selection. But I digress. Back to Gerald.
Your attack was rather personal. You called him a
dick. I actually laughed out loud.
You should have your ducks in a row as it were before stepping in for your, yes, weekly sales call (industry standard John) or twice-weekly call if you have some hopefully, interesting wines to taste him (and his staff) on.
I assure you Gerald has seen it all. He was teaching wine
classes before he was old enough to drink. Yes, he might have an inherently
short fuse, and be a bit lacking in patience occasionally, but you will be hard
pressed to find a more passionate merchant in the bay area. He actually goes
to wine tastings. (I briefly worked for a top wine merchant who rarely attended
even the standard annual tastings, and I guarantee you this is the norm.) He
actually takes the time to find hidden gems in all the catalogues. He sees even
the tiniest wine distributors/importers in the hopes of finding a gem even
further off the beaten path. And, John, Gerald actually purchases most of
the sample bottles from the distributors so as to not deplete the sample
He sells A LOT of wine and he buys a lot of wine from me. I have made mistakes. He has chewed me out. We all survived.
John, I am almost through. Have you seen his newsletter? It is excellent. His blind, sit down tastings? You have obviously seen the website. Gerald, his staff, and his store are unique and refreshing in this ever increasingly bland mass-consumer-driven retail wine business.
So John, thanks for the holiday gift. It was certainly fun to reada tad bit on the rude side though. You definitely had a bee in your bonnet, dude. I am not quite sure where it came from, but I can guess. I just wanted you to know why some us actually do enjoy Gerald, and his unique operation.
The Estates Group, Youngs Market Company
have to tell you, reading your response to Mr. Weisl's manifesto on
"How to Sell Wine" leaves me at a bit of a loss. To be quite honest, I
think you have a much uninformed view of how Gerald does business.
reading your email I could also tell, that you, Mr. McCarthy, are not self-employed.
Otherwise, you would realize that every wine Gerald brings into his shop is a
direct reflection of the integrity of Weimax Wines & Spirits : to 'bring the
customer the absolute best product for the best price' is his mantra. He can
only do that if he tastes
every wine that walks through the door. This is actually not an
uncommon practice in this industry. When I was a buyer for a retail store, I
used to take sales reps word that, the wine is tasting GREAT,
FANTASTIC, BRILLIANT! Honestly, more often than not I was very disappointed
with the product. Not to mention, the looks you get from our clientele when we
all taste a wine that was not up to our standards. Thinking about our short
history together, here are some the questions I ask myself about Gerald:
Did he ask me if I had my company logo tattooed on my a** on the very first
minute I met him?
Did he ask me if I had my company logo tattooed on my a** on the very first minute I met him?YES
his next breath did he tell me everything that was wrong with my company? YES
he yell at me on the phone once a week? YES
me and leave messages in strange accents? YES (he's actually quite funny
When I asked if I could P-O-S my wines, did he respond, If you want to do
that, the stock boy at Safeway down the street would love your help?" YES
When I asked if I could P-O-S my wines, did he respond, If you want to do
that, the stock boy at Safeway down the street would love your help?" YES
I live with Gerald any other way? Absolutely Not
Here's an interesting tale from a local wine shop about a fellow who changed jobs from working for a distributor to being a representative for a winery whose products are sold through a statewide distribution company. It's a great "Oops" story.
WELL GERALD - I HAVE FINALLY JOINED THE 20TH CENTURY AND
TURNED ON THE COMPUTER!!! I JUST NEED A LITTLE TRAINING AND DISCIPLINE
AND I'LL GET THERE.
SO HERE WE GO!
YOUNG SALE'S REP (WHO ALREADY HAS A BAD HABIT OF LOOKING DOWN HIS NOSE AS HE SPEAKS TO YOU) STROLLS INTO THE SHOP , WINE BAG IN HAND.
AT THE TIME THERE ARE SEVERAL OTHER GENTLEMEN SHOWING THEIR LATEST AND GREATEST WINES (OR THE ONES THAT ARE "ON GOAL" THIS WEEK). THE PROPRIETOR AND BOTH OF THE WINE BUYERS ASSUME THAT YOUNG SALES REP KNOWS EVERYONE AND HE SAYS HI TO ALL .
THEN ATTEMPTS TO WAIT HIS TURN. UNFORTUNATELY THE YOUNG SALES REP IS NOT PATIENT AND DECIDES TO JUST JUMP RIGHT IN WITH THE SALES PITCH.
WE TASTE THE WINES AND HE GOES ON AND ON AND ON!!!
FINALLY HE ASKED DO WE DO BUSINESS WITH A CERTAIN DISTRIBUTOR????
PROPRIETOR SAYS "YES WE DO."
YOUNG SALES REP SAYS, LOUD ENOUGH FOR ALL OF THE GENTLEMAN (AND I USE THE TERM WITH HUMOR) TO HEAR. " WHAT DO YOU BUY???"
WE REPLY: "SEVERAL THINGS".
YOUNG SALES REP SAYS "WELL I CAN GIVE YOU A LOT BETTER PRICE--- "PAUSE"--- AND THEY JUST DON'T HAVE TO KNOW!!"
AS THE TWO WINE BUYERS, PROPRIETOR AND ASSORTED WINE SALESMEN TURN TO LOOK AT YOUNG SALES REP IN DISBELIEF, THE DISTRICT SALES MANAGER FOR THE DISTRIBUTOR WHO DISTRIBUTES THIS SAME WINERY'S PRODUCTS PICKS UP HIS CELL PHONE AND BOLTS OUT THE DOOR.
ONE OF THE SALESMEN TAKES PITY AND SAYS "IF I WERE YOU I WOULD CHASE HIM DOWN A.S.A.P. AND TRY AND GET YOUR FOOT OUT OF YOUR MOUTH"
YOUNG SALES REP HAS A "COME-TO-JESUS-MEETING WITH THE MANAGER OF DISTRIBUTOR" WHO EXPLAINS "IF YOU (SALES REP) DO THIS IN MY TERRITORY AGAIN I WILL CUT YOU OFF AT THE KNEES!"
YOUNG SALES REP COMES BACK IN AND ACCUSES PROPRIETOR OF LETTING HIM HANG OUT ON A LIMB AND CUTTING IT OFF!!!
THE PROPRIETOR LOOK'S AT THE REP WHO HAS HIS FOOT IN HIS MOUTH AND ASKS "DON'T YOU KNOW HIM??"
REP SAYS "YES, BUT I DIDN'T KNOW WHAT HE DID. WHY DIDN'T YOU TELL ME??!!"
YOUNG SALES REP FINALLY LEAVES. HE CALLS BACK SEVERAL HOURS LATER AND SAYS "THANKS A LOT FOR LETTING ME HANG IN THE WIND."
SOME PEOPLE JUST DON'T KNOW WHEN TO LET IT GO . I USUALLY REFER TO AS THE PIT BULL SYNDROME.
JUST ANOTHER INTERESTING DAY IN THE WINE BIZ!
DO THEY TRAIN ANYONE FOR MORE THAN A DAY AND HALF ANYMORE??
I found your article online because I am very interested in pursuing a career as a wine rep. I graduated from college with a degree in history with a plan going to law school after graduation. Instead I decided to spend several years overseas and during that time decided that a career in Law was not for me. I am now in the process of deciding what I would like to pursue and a friend suggested to me that I should be a wine rep. She knows my love for wines and fine dining. I grew up in the Bay area and spent a year living in France and have always enjoyed wine culture. I will be moving to Charleston, SC in September and I am curious as to how to pursue this career. I know Charleston has a huge restaurant culture and I assume that a wine rep would be successful in this area. Do you have any advice as to how to begin searching for this type of position? Any help that you have would be very appreciated. Thank you so much for your time. I enjoyed your article.
Oops...a rather negative missive
arrived in December 2006 from a sales rep who works for Noble Wine Estates, a
distributor in Florida with a wonderful array of wines.
Original Message -----
From: Jennifer Clement
How to be a sales rep
I sent Ms. Williams or Clement, take your
pick, the following letter.
again for the great website.
love it. I am glad someone put a pen to paper to
It is long over due. Kudos to you!
You have to love the many varied responses you've gotten on your article about "How To Be A Wine Rep". I've known you for over 20 years and I've always felt the greatest respect for you, your knowledge and your opinions. And that's quite a comment from someone who's been in the business of wine for well over 30 years! I think that this article is one of the clearest, most accurate and objective articles on the topic.
We all know that it takes a thick skin to deal with all of the various issues that come up in the world of wine. Remember the cartoon about the Winosaurus Rex? How true that is! It's a business of strong personalities and opinions and, as we all know, everyone is entitled to their own. Most of us in the industry take that to heart. Consequently, the good salesperson learns that life can be very tough if you treat each and every wine as if you made it with your own two hands. The buyer's opinions and decisions are what make their business successful. As a salesperson, it's your job to realize that every buyer has their own palate and preferences and IT'S THEIR RIGHT TO EXERCISE THEM!
As a salesperson, it's your job to take care of the buyer's problems, show up regularly, check your inventory and try to carefully present wines that you think may be of value to the buyer. If and when they give you an order, when you leave the store, call the order in before you leave the parking spot! Don't leave it to chance! When you find that something is out of stock, call the buyer and let him know that it's not coming. it's not as hard as some people make it seem.
As someone who's been both a buyer and a distributor rep of some success, I've always been struck by a number of recurring scenarios that we all see. Such as the following:
1. The distributor manager who makes unattainable promises to a producer, with poorly or totally not planned marketing goals and objectives. He consequently urges his staff to "Control their accounts. Go out and make them buy this wine, come hell or high water, or else." Hello, doesn't the buyer have any say in this? Maybe the wine is overpriced or poorly made or in a God-awful label! Many times, it's all of the above. (Guess the manager got a nice trip or some sort of goodie for making that promise?)
2. The salesperson who has had little or no training, who is basically given a bag of samples and a goal sheet and is then told to "Go get 'em slugger!" And, then, the weekly beatings are handed out for not making their goals. A recipe for success if I ever saw one.
3. The good quality, veteran salesperson who becomes "Unmanageable", so the management focuses on finding new and different ways to make that rep's life so difficult that they finally give up and leave, to be replaced by the previous type of salesperson. Believe me, it happens all the time.
4. The winery that is so nice in the beginning, gets a couple of good reviews from Parker or the Spectator and, suddenly, they're too busy to make sure that the people who supported them in the beginning are taken care of. Many accounts suddenly don't fit the winery's "profile" It really is a shame.
It is interesting to me that we have an industry that is steeped in creativeness, information, culture and history and yet, as it continues to get bigger, the training and development gets less and less. I see the wine distribution system getting closer to being the same thing as selling shoes or hardware. I joined up because I thought that it was all about something that tasted wonderful and added a sense of goodness to all of our lives. At the time, I didn't realize that it was more about funding expensive cars, lavish parties and vacations.
Mr McCarthy may be so rude as to call you a "dick" but it's easy to hurl insults from a keyboard, especially when you don't appear to know the person that you are insulting. I, for one, am happy to consider you a good account and, even more importantly, a good friend to the wine business. People like you (and I hope, me) are what the business should be made of. I respect people of knowledge and intellect, who put in the time to really understand what they are working with. The older I get, the less patience I have for a lot of what I see going on in the business.
Over the years, I've had many people ask me why I feel the way I do about you. It's always an easy one to answer. It's because I learn about wine from you. In my humble opinion, you are one of the most wine knowledgeable people I've ever met. With salespeople, you are very clear about your expectations and the majority of them are completely based in respect for each other and common courtesy. Do you tell everyone what you are looking for that day? No. You give each and every rep the courtesy of tasting their wines and deciding yes or no, on the spot. when you find the wine that hits you right. You buy it and sell it. I'd much rather have that than the buyer who goes, " Umm, yes, uh, I like that. Get back to me in a couple of weeks on that one." Life is too short to have to go over the same information 3 or 4 times before you get a 1 case order or the wine is just forgotten.
I guess it really all does come down to courtesy and understanding of what is going on the other side of the discussion. Some people take the demands for professional behavior as rudeness, when it's really a request that they do things the right way and follow up.
Personally, I can't remember a time when you yelled at me about anything, If there was a problem, the criticism was generally directed at the source of the problem. I can't take that personally. But, as a salesperson, I can take on the responsibility of trying to fix the problem, to correct it so it doesn't happen again and, if necessary, go to the warehouse/winery and take care of it on the spot. That's what phones are for! Maybe I'm just too "old school", but I don't see a lot of that going on out there today.
Looking over the responses, it's pretty clear that the excessively rude people are in the minority. It's just that they stand out so much, at times it seems overwhelming. Every day the business gets more people in positions of authority who would be every bit as effective selling nuts, bolts or X Boxes.
Gerald- keep doing what you are doing. I love your store and your opinions. Somehow, we all need to do what's right, no matter how outnumbered we may all end up feeling about it. Let's all remember that wine is subjective and fun. It's made all the more enjoyable by those with different opinions and perspectives.
Personally, I appreciate your dedication and passion for the stuff! Keep on letting people know what you think. Those that see the value in it will gain from it. Those that don't,...won't!!! It's a service to all of us.
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