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CCIV 2008

Connaissance et Commerce International des Vins

Professor Pascal Durand led a group of 17 students to the Left Coast on this year's Industrial Espionage Tour de Californie.

The intrepid group flew to San Francisco and arrived in the early afternoon.  They checked in to their hotel out on the coast before venturing to Burlingame for our annual seminar on marketing.


Wine Broker and Marketing Mogul, Alexia Moore explains the "three tier system" to the group, along with how wines are marketed in the U.S. in general and California specifically.


Alexia Moore and Pascal Durand.













After our discussion, I usually open a few bottles of wine...


Especially impressive is the diversity of the students and how well they speak both French and English, given that those are "second languages" for so many of them!


Franois Morey, soon-to-be-famous vigneronne.


That's the Birthday Bey on the right...


Pascal has a look at the Duxoup label...

After tasting a California Sauvignon, Chardonnay, Zinfandel, Charbono and a couple of Cabernets...we amble a few doors up the block to Aji Yoshi Yah for vittles and more vino.


CCIV Cuvee Bienvenue

Most of the group toasted with bubbly...the server toasted with a pitcher of Source Municipal.


We began with an array of sushi...



Then some Pinot Gris from the Etude Winery bearing the Mandrillon Creek label.


Nathalie was very surprised...


A nice little "XX" Sauvignon Blanc.


Chateau Rabuel Zinfandel...


Drink Mee Pinot Noir


Teriyaki Salmon and a Pork Chop.

We had a Birthday Cuvee of Tannat for Jerome Bey...

And a California Syrah for Monsieur Morey...






And so it was time for Sleeping Beauty to go back to the hotel for her first snooze in California.

Much fun and we wish the group a good excursion around California!

We may meet up at VinItaly in Verona...so stay tuned!

BACK TO AN EARLIER CCIV PAGE


ON TO THE 2009 SEMINAR



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