We were delighted to host another wine marketing seminar
for the CCIV, a wine course taught in Beaune, France.
Alexia Moore, President of Alexia Moore Wine Marketing and Oliver McCrum,
Padrone at Oliver McCrum Wines, both spoke about the being a broker and being a
distributor and importer of wine.
Alexia explained how wineries work to market their products and various
point-of-sale (P-O-S) materials.
Oliver spoke about importing wines and how tricky it can be to bring in wines
which are not of a style widely-appreciated by those journalists who look for
Afterwards, we tasted some wines from both Alexia's and Oliver's
portfolios. Everyone was impressed with the New Zealand Sauvignon from
Lake Chalice winery and the Storrs 2002 Chardonnay. Oliver had a wonderful
Barbera from Ettore Germano and a delightful 1998 Brunello di Montalcino of La
I opened a 2000 vintage of Turley "Old Vines" Zinfandel, along with a Qup
1994 Syrah "Reserve" and a 1984 Dunn "Howell Mountain"
From there we adjourned to Aji Yoshi Ya at 1190 Broadway for some sushi and
other lunch festivities.
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