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LABOR DAY
September 4, 2017
CLOSED

 

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CI┘ CI┘
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MAN, OH MAN, WHAT A WINE!

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CCIV-2004
International knowledge and commerce of wine

Promotion 2003 2004

We were delighted to host another wine marketing seminar for the CCIV, a wine course taught in Beaune, France.


Alexia Moore, President of Alexia Moore Wine Marketing and Oliver McCrum, Padrone at Oliver McCrum Wines, both spoke about the being a broker and being a distributor and importer of wine.



Alexia explained how wineries work to market their products and various point-of-sale (P-O-S) materials.


Oliver spoke about importing wines and how tricky it can be to bring in wines which are not of a style widely-appreciated by those journalists who look for "internationally-styled" bottlings.

Afterwards, we tasted some wines from both Alexia's and Oliver's portfolios.  Everyone was impressed with the New Zealand Sauvignon from Lake Chalice winery and the Storrs 2002 Chardonnay.  Oliver had a wonderful Barbera from Ettore Germano and a delightful 1998 Brunello di Montalcino of La Gerla.
















I opened a 2000 vintage of Turley "Old Vines" Zinfandel, along with a Qup 1994 Syrah "Reserve" and a 1984 Dunn "Howell Mountain" Cabernet Sauvignon.

From there we adjourned to Aji Yoshi Ya at 1190 Broadway for some sushi and other lunch festivities.

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