PHOTO OF THE WEEK:
Marketing people talk a lot about "branding" and how important it is
to bombard the public with your brand name and logo.
And there are many wine companies which are more interested in marketing and
branding than they are in making good wine. In fact, for some companies,
the quality of the product is the least important job.
This snapshot was taken in Sonoma County, California. The vines in Spring
are healthy and on track.
And yet the owner of the vineyard, who makes good wine, keeps a very low profile
as you can see. There is not grandiose winery sign. Visitors will
see just this simple indicator that there is someone making wine in the
vicinity, but precisely who is a bit of a mystery!
And we'll keep it that way.
One of the highlights of tasting wines this week were the offerings of northern
Piemonte's "Le Piane" winery. The appellation is BOCA, one which
was once amongst the most famous for Nebbiolo wines. It was even more
prestigious than Barolo and Barbaresco.
The area now has a few good producers, but the most famous is Christoph Kunzli,
a Swiss-born fellow who has resuscitated Boca and his wines give those from the
Langhe a good run for the money.
A few new 2015 RosÚs made the cut this week, as well as a cool dry white wine
from the Barolo family of Paolo Scavino that will, at $13.99 a bottle, bring a
smile to your face.
Had a nice
mention in the Wall Street Journal story about wine store signage: CLICK
There are about 25 to 30 wines available for sampling in our Tasting Room...why
not bring a friend and come taste a few new discoveries?
Did you see the article in the local newspaper, by the way? CLICK
"Quality first" is our mantra. As professional wine scouts, we navigate the vast ocean of
offerings to find exceptional wines and exceptional values. We look
for good wines which have "soul." Given that so many
consumers are willing to settle for mainstream, mass-produced wines, our
selections often come from off-the-beaten path locales and, we suppose,
are not for everyone. But if you have taste for good wines, stop by
the shop! They start at about five bucks and go up from there. We take the guess-work out of buying wine. By the way, the four of us here are not "on commission."
Some stores offer incentives for the sales staff. We work for you!
PEOPLE KNOW THE PRICE OF EVERYTHING AND THE VALUE OF NOTHING We are
dinosaurs in the wine business. Weimax has been open since 1961
and Gerald has been in the business long enough to remember when young,
upstart wineries such as Caymus and Stag's Leap Wine Cellars opened
their doors and charged all of $3.75 a bottle for Napa Cabernet!
If you buy wine because it has a cute label or was given a 90-point
score by someone, we're probably not your wine outlet.
If you think you're really getting a deal buying a second bottle of some
over-priced plonk for a nickel, we're probably not your wine outlet.
If you're impressed by a huge selection featuring hundreds of
factory-made wines of mediocre quality, we're probably not your wine
If you think you're really getting a deal at the grocery store with
inflated prices on their wine to give you a hefty percentage discount,
we're probably not your wine outlet.
On the other hand...
If you like wines made by the winemaker and not marketing department
geniuses, we have some interesting bottlings for you.
If you're looking for wines which "taste more expensive" than
they cost, we have many discoveries to share with you.
If you're interested in broadening your enological horizons, stop by and
have a chat!
If you're a fan of wines "made for adult" palates, please
This site is a "work in progress." It is updated regularly.
We are wine lovers and write this for wine lovers.
We offer a large selection of wines for
Monday through Saturday in The Tasting Room. We also
organize formal, blind-tasting comparisons. There is a growing archive of
tasting results, so you might check that out while you're viewing this site. Click
Here To Take A Peek of the Tasting Results
of legal drinking age are welcome to peruse this site.
Taste Before Buying.
We do not purchase wines on the
basis of favorable reviews by various publications.
If you're looking for numerical scores of wines, you won't find them
Unlike about 98% of Wine Shop sites, we write our own copy based on
personal opinion and first-palate tastings. This is a
Parker-Free and Wine Spectator-Free Zone.
We hope this site will encourage you to
stop by our shop and peruse the incredible selection of wines in store.
We make every effort to assure the accuracy of availability and pricing, but as
we are only human....
Today's "Secret Word"
Mention that name when you stop by and we'll pour you a sip of the
2011 Heitz Napa Cabernet.
They blended their single vineyard wines into this bottling, so it's a
really superb, delicious and complex Cabernet.
Print: One free taste per household...one free taste of a
particular wine per person.
You must be 21+ years of age.
HEY! We were listed amongst Food & Wine Magazine's 125
"Favorites" in the October 2003 Issue.
Thanks, Food & Wine!
For: General Information, Comments, Queries, etc.,
Contact the Chief Cook & Bottle Washer, Web-Mister & Wine Meister. email@example.com
WEIMAX WINES & SPIRITS
Burlingame CA 94010
We built this site
ourselves using Microsoft's Front Page.
We "upgraded" to a new Microsoft program called Expressions...big
While FrontPage was intended for novices, the new program is
intended for "experts" and programmers. Most "experts"
view Microsoft with derision, much like wine drinkers look downCCCCCCCCA
their noses at Gallo.
Now we know why.
We have been informed that
Netscape's Navigator doesn't present this format quite exactly as it is
intended. Sorry about that. We have also noticed it appears
differently on our browser than it appears as we've built it! Go figure...
"UNCLE BOB" GORMAN 1937-2012
Bob was in reasonably good shape in his later years.
In 2012 he had a bout of Bells Palsy in late Spring...
In early November he had a "dizzy spell" but said the hospital tests
were all fine.
Two weeks later he apparently suffered a stroke or seizure and ended up in the
A series of further setbacks ensued and Bob passed away on Thanksgiving Day of
He was a bon vivant, world traveler and gourmand.
He appreciated art and photography, was a mushroom hunter and good cook and genial
Bob wrote a book on California wine in the 1970s, a series of nice essays on
various varietals, with commentary on various wines and various food affinities.
Bob was especially proud that his book had been panned by The Wine Spectator,
while garnering good reviews from Gourmet Magazine's wine guru, Gerald Asher.
Julia Child also had been a fan of Bob's book, apparently.
He is greatly missed by Weimax regulars and his colleagues behind the counter in
Jon Bonne, of the San Francisco Chronicle, wrote a nice article on
"old" wine books.
The March 2014 article featured a photo of a bunch of Jon's favorites, topped by